I’m currently sitting on a bench in front of a great and spacious building waiting for a ride. Why? you may ask. It’s because my parked car ran out of gas. It has me thinking about SEO and website performance. Just like my negligence for a simple detail, monitoring the fuel gage, it has left me stranded. All it would have taken was a simple observation. I even had a warning from my wife as I was leaving home, about the car being low on gasoline. If I would have just heeded that warning.
So now here I am thinking about how SEO is like automotive maintenance. I gave myself the challenge to ponder: what kind of simple, maintenance needs to be performed frequently when it comes to Search Engine Optimization.
Are you often adding “fuel” to your SEO campaign? Hopefully your website is experiencing a constant flow of new content. You may want to take a step back and think it through for a moment.
First, when was the last time your written content was optimized? If it is anything like most websites, fresh new content is often neglected, especially when it comes to optimization. Were custom titles and meta descriptions created in with an SEO strategy in mind? What about the images? Were they added with website speed in mind? Was the images optimized with a keyword rich name, and title?
Second, was the new content submitted to both Google and Bing Webmaster Tools? How was this done? Was it submitted through the Fetch Tool? Was the new content added to the appropriate XML Sitemap, including any images?